Fabletics has become the company that people are looking at as the next best thing for outlet clothing that is going to be stylish. There are a lot of different clothing options for people to consider, and much of this variety has to do with Amazon and all of the third-party sellers that have become part of this site.
This is what Amazon founder Jeff Bezos put a lot of time into. He wanted people to feel completely comfortable with being able to find a variety of different clothes so it became easier for him to get many third-party sellers to sell clothes on this website. This is how Amazon brings variety into place, but Adam Goldenberg and Donna Ressler had different things in mind. They made a decision to actually put forth some effort to work with designers that can actually produce lots of different garments all with under the Fabletics name brand. There are no outsourced third parties that are selling clothes that may not quite fit with the same level of comfort that Fabletics is known for. There are no third-party affiliates that are selling clothes that do not represent the style that Adam Goldenberg, Don Ressler and Kate Hudson have put into part of their plan for Fabletics.
Obviously this is a big challenge for Fabletics because the competition with Amazon is strong. There are a lot of people that are looking at what is happening with Amazon, and they are seeing how Amazon is becoming an e-commerce site that also has physical locations for people to pick up things they may have ordered online.
Kate Hudson has realized that one of the things that she must do in order to compete with Amazon is also bring about more physical storefronts. This will allow more people to get a chance to see these clothes up close and personal. They get a chance to try things on, and this is also going to be something that makes it easier for people to appreciate this brand. Kate Hudson knows this, and she is really doing all the she can to make sure that Fabletics does not go unnoticed.
It has become one of the more high-profile brands of athletic clothing in recent months. This is all because Kate Hudson is promoting his brand fiercely. She is putting a lot of time into connecting the dots with consumers online.