Fabletics has become a very powerful company that is leading the way when it comes to athletic clothing. There are not a lot of other companies out there that have the same type of following the Fabletics has, and much of this has to do with the social media appeal of this brand.
Kate Hudson is really in a place where she can promote this brand of her celebrity status, and that may be the real reason that it has grown and such a tremendous way and what is only a short time frame.
Kate is moving fast to get to other areas of social media where she can talk more about new things that are coming into the Fabletics environment. One thing that has become big in recent months is the connection to footwear. Fabletics is now in the business of selling shoes, and people are embracing this because everyone that works out is in need of footwear. This is a great thing to implement into the structure of the Fabletics retail model.
Women that have been purchasing clothes on Fabletics on a regular basis need know for sure that they can have suitable clothing along with footwear that is going to make their workout more comfortable. Kate Hudson wants to address every aspect of working out, and implementing footwear into the lineup for Fabletics shows that she is in the ballpark with doing this.
Kate Hudson has been able to bring a lot of joy to consumers that may have not been able to afford athletic gear before. Kate Hudson wanted to provide a brand that was trendy, but she also wanted to make people aware that they could still get affordable clothing if they desired to do so.
With the upcoming shoes that Kate plans to sell for Fabletics she has the same desire in mind. She wants to keep people aware of the prices that are associated with footwear from Fabletics. She wants to create the same trendy and affordable style for footwear that she has been able to create for leggings, activewear, tights and halter tops. Kate has a plan to lure many people to Fabletics, and expanding the brand to include footwear may be one of the best ways to do so. This is definitely what she plans to develop thoroughly throughout 2017 and 2018.
Kate also has great plans to get people interested in clothing from Fabletics by opening more physical stores. Many people may not have realized that this was a plan that she was concocting because it was something that most people never do when they start cyber stores. Amazon is even trying to get into the business of having physical locations in place where people can pick up items. Kate realizes that customers that are looking for athletic clothing are going to want to sort through the garments and try these things on. She is already a step ahead of the game by making plans to open more physical stores.