Microsoft announced the acquisition of Activision Blizzard, a leading video game and entertainment company. With this acquisition, Microsoft will gain access to a library of highly skilled developers, broadcasters, and marketers who can help develop new games for Windows 10 and Xbox One. This acquisition is part of Microsoft’s strategy to become the leading provider of gaming services to most people in the world.
In 2015, an estimated 1.38 billion people played video games in their lifetime, and 244 million are currently playing. With this acquisition, Microsoft is eyeing to capitalize on the global gaming ecosystem’s near-future opportunities and long-lasting potentials.
Although slightly hesitant, the board of Activision Blizzard approved the acquisition and is preparing the transaction’s closing this year. This acquisition’s exact financial details were not publicly disclosed, but it’s reportedly worth over $75 billion in cash. Overall, Microsoft Corporation aims to expand its services business to leverage rising demand from the gaming industry around the globe. Yet, many view the move as a gateway for future launches of new consoles.
Microsoft reported impressive numbers with sales totaling over $20B in its just-concluded fiscal year by adding cloud computing services and Skype, among other software products worth more than $1B, into its tally of profits. Additionally, Xbox One sales also contributed highly to Microsoft as gamers across the globe supported these devices over competing rivals from Sony. Microsoft plans to expand its production of exclusive and popular games for both Xbox One and Windows 10.
One top-selling game company included in the sale is Activision Blizzard library, which contains the perennial Call of Duty, Destiny, Black Ops series along with Blizzard Entertainment’s hugely popular World of Warcraft, Starcraft, Diablo, and others. The acquisition primarily targets Activision Blizzard’s intellectual property assets consisting of over 8,542 existing patents, including 25 patents related to blockchain technology.
The purchase is expected to broaden Microsoft’s intellectual property protection. The technology acquired by Microsoft will be applied to various products and services, including blockchain technologies, to revolutionize the gaming industry.
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